Greg Barila

Journalist. Editor. Social Media specialist.

Greg is an experienced digital journalist and social media editor based in Adelaide, South Australia.  

He is currently the Social Media Editor at The Advertiser, Adelaide's only daily metropolitan newspaper, overseeing the newsroom's efforts on social media and coverage of live breaking news events.

Greg also runs social media training for journalists and editors and has a special interest in data-driven journalism, new digital and social media tools and experimental forms of storytelling.

He has been a guest speaker on journalism and social media topics at events around Adelaide and can be heard discussing news, current affairs and social media on local radio. 

He also writes a regular column for The City magazine.

Between 2011-12, Greg spent a year at News Corp. headquarters in New York City, on secondment with the company.

Greg began his journalism career in radio in his home town, Mildura, Victoria, before beginning his career as a reporter at Messenger Newspapers, in Adelaide, (News Corp.) in 2002.

In 2006, he moved to the now-defunct Independent Weekly newspaper where he worked as a journalist and as the Online Editor of Solstice Media's daily e-newspaper, Indaily.

Greg was named Best Print Journalist at the 2008 SA Media Awards for a set of news feature stories he wrote during his time at The Independent Weekly. 

Greg returned to News Corp. in 2007 and in 2011, he was seconded to News Corp. headquarters in New York, where he spent a year working as Content Editor of the company's internal Social Business Network, interviewing the most senior executives in the publishing and broadcasting divisions of the business and researching and writing about cutting edge trends in journalism, social media, television, film and book publishing.

Greg has researched and written about;

  • The Internet of Things
  • Crowdsourcing
  • Gamification
  • Hyperlocal
  • Data-driven journalism
  • Data visualization
  • Social media trends and tools

Greg's 2003 Masters dissertation focused on the history of “The New Journalism” and narrative non-fiction pioneers such as Tom Wolfe, Hunter S. Thompson, Gay Talese, Jimmy Breslin, George Plimpton, Joan Didion and Truman Capote.

Some of his interviews include;

John Hockenberry (Veteran US journalist/broadcaster)

Alan Murray (Editor Fortune Magazine, ex-Executive Editor (online), The Wall Street Journal)

Barry Humphries (Actor, comedian) 

Andrew Denton (Broadcaster, comedian)

Mark Latham (Ex-Australian politician)

Mike Rann (former Premier of South Australia)

David Ho, Mobile and Emerging Technologhy Editor, The Wall Street Journal

Susan Katz, President and Publisher, HarperCollins Children's Books

Greg Clayman, Publisher, The Daily