If you haven't noticed, the social web has been in hyper-drive in the
past few months over Pinterest, the tool that lets you digitally cut
and paste things you like on the web (think of it as scrapbooking the
best bits of the Internet).
According to at least some commentators
, the buzz around Pinterest is largely because it is a social platform with a higher uptake among women than men.
is why, according to people like Chris Brogan
from Human Business Work,
you should keep a close watch on a site called "Gentlemint".
Gentlemint, Brogan says, is "Pinterest for dudes". Or, as the website
itself states, "Gentlemint is a mint of manly things".
But it's not merely its male focus that has gotten Brogan's attention.
not at all interested in the technology. Frankly, Pinterest works much
better. I’m not interested in the longevity. Pinterest has millions and
millions of users. Gentlemint is still cozy. Here’s why I think it’s
interesting: because it’s very targeted content curation where the
network effect isn’t the goal."
So now you've heard about Gentlemint. Now be a good chap and tell us what you think.